What's new at Fairtrade

Fairtrade forays into ice creams through the distribution of Kwality ice cream

Pure Ice cream Co. LLC (PIC) has been delighting consumers in the region since the late 1970’s through the production and marketing of ice cream under the “Kwality” brand name. The company manufactures a wide range of ice creams and has close to 125 product lines including more than 20 flavors in the family tubs range. We have commenced distribution of Kwality ice cream in Oman and now offer more than 30 SKU’s to ice cream lovers here.

Fairtrade handles the Americana (Processed Meat, Frozen Vegetables etc) distribution

For more than 40 years, Americana Group has been an innovative pioneer in the food industry across the Arab world. What started out as a small trading company in Kuwait in 1964 has become the region’s most successful restaurant, food processing, distribution and Retail Company with an annual turnover of $ 1 billion. Fairtrade is proud to be associated with Americana and have started distributing their range of processed meat, frozen vegetables, sea food etc across outlet categories in Oman.

Signature Events at Fairtrade gets going

Signature Events – the Events Division at Fairtrade LLC got going in 2007. This Division is in the business of conceptualizing, planning, organizing & promoting events thereby creating an innovative and exciting platform for such occasions in Oman and in the region. Successfully planned and executed events were the launch of Mazda CX 9, Bridgestone’s Adrenaline tyres etc.

Kraft Division of Fairtrade LLC distributes the Royal brand

Kraft Foods acquired United Biscuits’ Iberian operations. As part of this acquisition, the Royal brand of dry desserts and cooking aids was incorporated into the Kraft family. Royal is an extremely strong brand in the Middle East with presence across product groups like Creme Caramel, Jelly, Custard Powder, Baking Powder, etc and the Kraft Division of Fairtrade LLC has started distributing these products in Oman.