|
1973 |
Fairtrade
founded in partnership with the Peniman family. The main products then sold were
second-hand generators and American video recorders. |
|
1974 |
Establishes first
import and distribution deal with General Foods, marketing
brands such as Tang, Maxwell House Coffee and Jell-O (now
part of Kraft), Uncle Ben’s Rice, and Borden’s Klim Milk
in addition to other fresh and frozen products. |
|
|
In the same year,
commenced import of unbranded frozen chicken primarily
catering to institutions. |
|
1976 |
Mr. Murtadha Hasan Ali
assumes sole ownership of the organization after death of
Mr. Peniman.
The company establishes its corporate headquarters at
Muscat. |
|
1977 |
First Fairtrade
branch inaugurated in Salalah. |
|
1982 |
Secures exclusive
Distributorship of General Foods. |
|
1983 |
Establishes North Oman
Cold Stores as a distinct Frozen Commodity Business. |
|
1986 |
Napco Division formed. |
|
1989 |
Operations of North Oman Cold Stores
merge with Fairtrade. |
|
1993 |
Commences Import of
Indian Meat from Fair Export, India. |
|
2000 |
Inaugurates new
Fairtrade branch in Nizwa. Also acquires agency
dealership of Dubai Co-op Islami and New Zealand Milk.
Commences redistribution of Unilever products. |
|
2003 |
Creates Kraft
Division. |
|
2004 |
Adds Energizer and
Jergens’ brands to the Non-Food portfolio. |
|
2006 |
a) Secured distribution
of Vileda in the Sultanate of Oman.
HORECA division
formed. |
|
b) Witnessed the
commencement of Safi Danaone operations in Oman |
