Associate Companies

Our partners in Business Excellence - GENETCO and SOCAT

General Electric & Trading Company LLC, popularly known as GENETCO, is one of the largest integrated multi-divisional marketing and engineering companies in the Sultanate of Oman.

GENETCO is a joint venture company founded by W. J. Towell Co. LLC and Mr. Murtadha Hasan Ali, Chairman of Fairtrade.

GENETCO's core business lines are retail and distribution (consumer durables), engineering projects and services (air-conditioning/electromechanical/commercial kitchens/laundries/cold rooms/project maintenance and services) and business solutions (office automation/telecom). GENETCO has seven well-appointed showrooms, branches and service centres at prime locations in Oman. It is associated with popular brands such as Sanyo range of electronic products, Yamaha musical instruments, Canon office automation products, photo video products and York range of air-conditioners etc. For more information visit www.genetco.net
 

Socat LLC, a subsidiary of Universal Sodexho, a France based world renowned catering company, was formed in 1985 with Mr. Suleiman Al Wahaibi and Mr. Murtadha Hasan Ali, Chairman of Fairtrade as the Omani shareholders.

Socat is a leading pioneer in Remote Site Catering and Related Life Support Services in the Sultanate of Oman. The strategic alliance with Universal Sodexho has endowed Socat with key competence in executing comprehensive catering projects especially in PDO locations in various parts of Oman. For more information visit www.socat.com